Around 15 years ago, there was no cloud platform that made it easy to build native apps, sign them correctly with Apple certificates and distribute them to the desired target group, so Apps with love decided to develop its own product together with Moqod in 2012. Updraft was born.
In the beginning, the code repository could still be linked to Updraft and the apps were built, it was possible to certify the apps and distribute them using the Updraft test app. In 2015, the decision was made to move away from building with the company's own build servers-infrastructure (the maintenance was simply too high) and to focus the product on simple app distribution and the beta testing of apps. This led to the internally dubbed "Updraft 2.0"—a complete rebuild of the app distribution platform.
2015-2018: Complete rebuild (Updraft 2.0)
Removal of build servers
Enhanced integrations and a focus on app distribution only
Updated, user-friendly design.
Monetization through subscription and enterprise plans.
2019-2023: Continuous development
Major feature enhancements to meet the needs of modern developers and testers and enterprise companies.
In 2023, resigning capabilities were reintroduced - sign your iOS and Android app correctly.
The option of integrating various SSO providers and simplifying and expanding user management.
The Enterprise Apple App and the Play Store App are available in the stores - Updraft can also be used as an internal app store.
By the end of 2023, Updraft surpassed 15,000 registered organizations worldwide.
Apps with love AG took full ownership of the platform and said Thank you to Moqod, to Sergey, Andrew and Slava.
2024 and beyond
The journey continues with an extensive roadmap that includes exciting new features and enhancements planned for 2024 and beyond. The product team has grown and matured to cover all the needs of large companies.
With many new companies switching to Updraft due to the Microsoft App Center retirement, we’re poised to become the go-to solution for seamless app distribution and management.
We prioritize working together efficiently, adapt quickly to change, and focus on crafting actionable solutions driven by real-world insights.
We actively share recognition and constructive feedback, fostering growth and mutual understanding. Challenges become opportunities for learning and progress.
Our customers and team members are at the heart of everything we do. We strive to deeply understand their needs and empower them to achieve their goals. Less sales, but real added value.
Collaboration is our strength. By embracing diverse perspectives and supporting one another, we push boundaries and unlock our collective potential.
We aim to contribute positively to our team, customers and the environment.
We are certified in ISO 14001, ISO 9001 and ISO 27001.